About Us

Our Story Topanga Scents was created by Seth Williams in 2017 with the intention of making an affordable luxury laundry line that would have lasting effects. He loves visiting Southern California, especially the Topanga Mountains, an area between Malibu beaches and Santa Monica mountains. What began in his kitchen and selling to family and close friends soon became an opportunity to start an online business. At the time, Seth was a high school principal and would mix, label, box and ship all from his home. The love and demand for the products began to grow. Seth soon learned that to grow the business he would need a business partner. He discussed the industry demands with his sister-in-law, Erin, and she was eager to partner with him on this journey. She was already in love with the products and had been sharing them with her co-workers, family and friends. She joined Seth as co-owner in 2019 and began making products in her home while building a warehouse on family land. They both saw the potential the products and company could offer to so many others by turning it into a Network Marketing Company. The company fully launched in November 2020 and is continuously growing. Seth and Erin are excited about the future of Topanga Scents and what it will mean to so many families across the country. Their heart for serving others is a core value of their business model.

Laundry with a Purpose Even with insurance, cancer is costly. Cancer warriors and their families can be devastated physically, emotionally, mentally, and financially. People living with cancer face life and death decisions when it comes to being able to afford their medication, treatments, and day-to-day expenses that have now become emergencies. Team Corrie Cancer Foundation, a 501(c)3 non-profit organization, was established in 2015 by family and friends of Corrie Gross Bechtelheimer to help relieve some of the financial burdens that force cancer patients to choose between life-saving treatments and life's necessities. Topanga Scents chose to partner with Team Corrie Cancer Foundation because of our Co-CEO Seth William's promise to Corrie’s mother, Sandy Gross, years ago. “When I had just begun creating laundry detergent, I texted Mrs. Sandy and said that one day I hoped to create a scent that could be used to raise money for the Team Corrie Cancer Foundation.” He added, “Having a product puts something physical in their hands and serves as a reminder every time they use it of the people they are helping.” Team Corrie Cancer Foundation founder Sandy Gross says, “I’ve always been very proud of Seth as a teacher and when he started this business. Years ago, he said he wanted to give back, and now, Calabasas Breeze has become a dream come true.” Topanga Scents donates $1 to Team Corrie Cancer Foundation for every bottle of Calabasas Breeze detergent, fabric spray, and multi purpose cleaner sold. As of 2023, Topanga Scents has been able to donate over 36k to TCCF.